BLU



During the summer of 2017, a colleague approached me and asked for my thoughts on an app he was working on. He wanted some feedback on his ideas, and my thoughts on the workflows he had come up with. I ended up joining the team working on the app and helping rework the workflows to provide a more concise and focused user experience. I also took over as lead designer, giving the company a brand direction as well. I can't share more than the marketing shot at the moment, but the general idea of the app is not just to be used as a budgeting tool--but to help users make lifestyle choices that fit their budget.

Experience with Product: 3 months